Sporty, Elegant, and Stylish Business Sedan?!

Sporty, Elegant, and Stylish Business Sedan?!

Have you ever had any fascination with cars? BMW cars? The All-New BMW 5 series launch event was taken place on February 21st, 2017 at Hall 3E of the Hong Kong Convention and Exhibition Centre. The night unveiled the sensations of the leading business sedan with progressive design and innovative technology. BMW has built a brand of its own with series 1-7, X, Z4, M, i, and a lifestyle shop with featured products such as caps, umbrellas, trolly bags, USB sticks, kids’ bikes, cups, toy cars, rucksacks, ballpoint pens, watches, purses and phone cases.

Another milestone for BMW is that back in Munich this year, marks the BMW festival, the next 100 years from Sept 09-11, 2017 at the Olympiapark. The BMW Vision next 100 will be on display to the general public and is one of the most anticipated event of the year. It is also going to be on world tour and will display the future of mobility. The BMW vision next 100 will launch a model of sustainability and has a gold metallic brown color with 4- doors lifting up in the air. It features reflective glass for reduced interior heating, fully closable dynamic wheel arches that dramatically reduce drag to just 0.18 eco-friendly printed mono-materials. It also has two driving modes to select : east mode or boost mode to lean back for the whole driving experiences.

It was quite a happening night with a BMW brand backdrop for Media to take photos of the guests in Hong Kong. Inside the exhibition hall, it displayed the accessories of BMW with a showroom full of photos for the brand new models. It also had a food booth for soup, melted cheese with pickles, potatoes and a wide selections of wine, soft drinks, water and champagne for guests.

The fifth generation of the BMW 5 series sets new standards in the areas of active safety, drive assistance systems, and efficiency. The 5 series has been the highest-selling cars in its segment for four years running, with a total of more than 1.4 million units sold world wide. The show began with dancers dressed in glow-in-the-dark outfits with the vice president of BMW giving out a speech before showing 3 of their latest 5 series models on stage. The vice president described the new 5 series lies in a “sporty, elegant and stylish figure”.

Some of the improvements that the new 5 series has is a striking front end, short overhangs on the side view with a muscularity touch and adaptive LED headlights. The interiors has a state-of-the art driver assistance with a personalized display and leather seats options with contrast stitching and special decorative inlays. One of the key features include a drag of coefficient as low as 0.22 sets the sedan benchmark with a lightweight chassis up to 100 kg lighter than predecessor. The air curtains in the front apron team up with the air breathers to cut air turbulence in the wheel arches significantly and channel the on rushing air effectively as the car pushed through it.

The night ended on a high note with guests appearance of Dr. Allan Zeman and Mr. Donnie Yen with a souvenir from Beis Leather partnering with BMW to personalize the initials of the guests to pick up on their way out for key chains, coin bags and card holders.

Newlywed Actress Tavia Yeung & Award-Winning Actor Wong Chau Sang join the All New MINI Convertible Launch Celebration

Newlywed Actress Tavia Yeung & Award-Winning Actor Wong Chau Sang join the All New MINI Convertible Launch Celebration

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[HONG KONG  | 22 JULY 2016] Since Sir Alec Issigonis’s ingenious combination of classic British design, flexible use of vehicle interior, and the brand’s unique go-kart driving fun, MINI has become a legendary classic vehicle. As an important member of the MINI family of vehicles, the MINI Convertible was first born in 2004. Today, MINI Hong Kong is proud to launch the new generation of the four-seater open-top MINI Convertible, which reinterprets an active and elegant British character with its elegant and fashionable vehicle contour and stylish soft-top.

The MINI Convertible launch celebration was held last night at Ciao Chow at Lan Kwai Fong – one of the most noted night-spots and the city’s busy CBD. “Stay Open” is the theme of the launch celebration. Beach elements were used in the venue to bring the feel of summer to the party. Colours like yellow and aquamarine matched perfectly with the all-new Caribbean Blue metallic variant developed exclusively for the new MINI Convertible.

Actress Tavia Yeung, who just had her secret wedding ceremony in England, was invited to be the guest of MINI Convertible celebration. Tavia was excited to see the new MINI Convertible and revealed that she loved its new exclusive colour most. She was most impressed by the newly rearranged instruments and controls that are unique to the model. In conjunction with the colour-changing LED Ring, driving excitement is elevated as the LED changes colour automatically under different driving speeds and modes.

Award-winning actor Anthony Wong showed his support to the launch party. In September, he will be leading “A Midsummer Night’s Dream”, one of the most popular plays written by William Shakespeare. MINI Hong Kong is proud to be the title sponsor of the play.

Kenneth Wong – General Manager of MINI Hong Kong; Anthony Wong; Tavia Yeung; Mr. Kevin Coon – Vice-President of BMW Group Import Office HK, Macau and Taiwan; Mr. Joseph Lau – Managing Director of BMW Concessionaires (HK) Limited

Tavia Yeung at the MINI Convertible launch celebration.

Anthony Wong at the MINI Convertible launch celebration

Other attending guests include:

  1. Joseph Lam; Andy Wong
  2. Amanda Lui
  3. Hubert Tose
  4. Bruce Tong, Chris Tong
  5. Zaneta Cheng

About MINI.
BMW Group acquired Rover Group in early 1994, and injected new energy into MINI. After revamping, MINI has sold over three million vehicles since 2001. As a trendsetter, MINI has become the car of choice for many famous persons, such as fashion designers Paul Smith and Mary Quant, as well as musical artists The Beatles, Eric Clapton, and David Bowie. MINI has been featured in a number of movies, including the “Italian Job”, 1966 cult classic “Blow Up”, and beloved television series “Mr. Bean”, and left lasting impressions with the audience. MINI has won acclaim and admiration from fans everywhere with our MINI Hatch, Cabrio, Countryman, Coupé, Roadster, Paceman, and the latest MINI Clubman. In the future, MINI will be dedicated to bringing more exciting and innovative vehicles. Building on our brilliant success, MINI strives to continue to excel in the development of vehicles using the most creative and innovative design and automotive technology, while staying true to the core essences of MINI.

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