Have you ever had any fascination with cars? BMW cars? The All-New BMW 5 series launch event was taken place on February 21st, 2017 at Hall 3E of the Hong Kong Convention and Exhibition Centre. The night unveiled the sensations of the leading business sedan with progressive design and innovative technology. BMW has built a brand of its own with series 1-7, X, Z4, M, i, and a lifestyle shop with featured products such as caps, umbrellas, trolly bags, USB sticks, kids’ bikes, cups, toy cars, rucksacks, ballpoint pens, watches, purses and phone cases.
Another milestone for BMW is that back in Munich this year, marks the BMW festival, the next 100 years from Sept 09-11, 2017 at the Olympiapark. The BMW Vision next 100 will be on display to the general public and is one of the most anticipated event of the year. It is also going to be on world tour and will display the future of mobility. The BMW vision next 100 will launch a model of sustainability and has a gold metallic brown color with 4- doors lifting up in the air. It features reflective glass for reduced interior heating, fully closable dynamic wheel arches that dramatically reduce drag to just 0.18 eco-friendly printed mono-materials. It also has two driving modes to select : east mode or boost mode to lean back for the whole driving experiences.
It was quite a happening night with a BMW brand backdrop for Media to take photos of the guests in Hong Kong. Inside the exhibition hall, it displayed the accessories of BMW with a showroom full of photos for the brand new models. It also had a food booth for soup, melted cheese with pickles, potatoes and a wide selections of wine, soft drinks, water and champagne for guests.
The fifth generation of the BMW 5 series sets new standards in the areas of active safety, drive assistance systems, and efficiency. The 5 series has been the highest-selling cars in its segment for four years running, with a total of more than 1.4 million units sold world wide. The show began with dancers dressed in glow-in-the-dark outfits with the vice president of BMW giving out a speech before showing 3 of their latest 5 series models on stage. The vice president described the new 5 series lies in a “sporty, elegant and stylish figure”.
Some of the improvements that the new 5 series has is a striking front end, short overhangs on the side view with a muscularity touch and adaptive LED headlights. The interiors has a state-of-the art driver assistance with a personalized display and leather seats options with contrast stitching and special decorative inlays. One of the key features include a drag of coefficient as low as 0.22 sets the sedan benchmark with a lightweight chassis up to 100 kg lighter than predecessor. The air curtains in the front apron team up with the air breathers to cut air turbulence in the wheel arches significantly and channel the on rushing air effectively as the car pushed through it.
The night ended on a high note with guests appearance of Dr. Allan Zeman and Mr. Donnie Yen with a souvenir from Beis Leather partnering with BMW to personalize the initials of the guests to pick up on their way out for key chains, coin bags and card holders.